Tools Used: Adobe CC—Illustrator, Photoshop, HandSketch

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Quakefit is a public awareness tool about earthquake safety. PBRV was tasked with creating a logo and identity for the tool as well as developing the tool itself.


The requirements were captured and the values and symbolism that would describe the brand includes; sturdiness, seismic, timeless, subduction, stress and awareness.

Initial logo sketches & ideation

After the initial sketches were presented a clear direction started to be zeroed in on.

The final logo was tweaked a bit and colour was added to represent safety while being appealing to the general public.

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In Order: Business Cards Concept, Quakefit Stickers